This protein powder delivers sustained assimilation meaning it is taking on the same profile and replicating the protein we consume in whole foods.
It is for any time of the day and can be used to replace a meal, supplement a meal, or be an additional meal but I drink it in the mornings as an additional meal. I put the pumpkin spice latte flavor in my coffee and it helps me hit my daily protein goal for all of the reasons why listed above. You can also make protein waffles, pancakes, muffins, bars, etc, or just drink it as a shake to ensure you're getting enough protein on a daily basis.
If you're looking for a post-workout protein, Phormula-1 (other page) is for you. If you're looking for an anytime protein to supplement your diet, Level-1 (this one) is for you